IOLC International Professional Authentication Training Outline

Marketing Management Division Training Outline

In order to guarantee the quality of the Marketing Management Division, this outline is set out according to the International Professional Authentication Standard and Marketing Management Division Training Outline, and taking into consideration of the requirements of the nowadays society.

Marketing Management Division Examination is based on this outline.

The summary

A.     The kind of training

Marketing Management Division Training Examination is held according to the society requirements and organized by IOLC.

B.     The purpose of training: An overall training and test for Marketing Management Division in respect to professional capability and qualification.

C.     The content of the training: Marketing of professional ethics, basic knowledge of marketing, social etiquette knowledge, knowledge of relevant laws and regulations, market research and analysis, marketing strategy and marketing management, product management, price management, distribution channel management, sales management, sales management, marketing management network

Training textbook: Marketing Management (13th Edition)